Word: trademarking
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...products, which are sold under names like Texmati and Kasmati. RiceTec denies those claims and says it developed its rice for "American tastes." Indian basmati is a more delicate grain and has a stronger flavor than the shorter-grained Texmati. Still, Indian politicians have called for an international trademark on basmati that would restrict use of the label to rice that comes from the foothills of the Himalayas...
Thailand, too, has asked the WTO for trademark protection for its famed variety of jasmine rice--the bright white, popcorn-flavored staple served in many Asian-cuisine restaurants. Thai farmers fear that a strain of the rice being developed for American climes by plant geneticist Chris Deren at the University of Florida will significantly cut into the $300 million worth of jasmine rice sold each year...
Cheesemakers in Parma, Italy, wish they had tried to trademark their wares much earlier. Last year they ran newspaper ads in Europe warning: "The original Parmesan is born only here." But it's probably too late to ward off other producers of the hard, sharp cheese or ask nondiscriminating consumers to develop a prejudice...
Before they launch hasty trademark fights, countries should consider America's plight. Though it is winning its battle with the Vietnamese, the U.S. has lost ground elsewhere in the trademarking war. Congress's catfish vote forced the U.S. trade representative to drop opposition to a similar ban in Europe that allows only North Atlantic sardines to be sold as herring...
...products, which are sold under names like Texmati and Kasmati. RiceTec denies those claims and says it developed its rice for "American tastes." Indian basmati is a more delicate grain and has a stronger flavor than the shorter-grained Texmati. Still, Indian politicians have called for an international trademark on basmati that would restrict use of the label to rice that comes from the foothills of the Himalayas...