Word: trademarking
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...company adopts a domain name, and is subsequently forced to abandon it, the result could be catastrophic to the enterprise," Fisher said. "NotHarvard doesn't want to be in a position a year or two from now in losing a trademark suit initiated by Harvard and then being forced to abandon its name...
While University officials and attorneys refused to reveal their litigation strategy, Fisher said that the University's grievance most likely rests on the idea that notHarvard is "diluting" Harvard's famous trademark...
...dilution provision in the current federal trademark statute enables the holder of famous marks to prevent the registration or use of marks that would not confuse consumers but that either blur or tarnish the famous mark," Fisher said...
...suit, Harvard accuses notHarvard of trademark infringement and unfair competition in violation of the Lanham Act, violating the federal trademark dilution act and trademark cyberpiracy...
...press release announcing the suit, notHarvard claims that it has taken appropriate measures to register both the domain name and the trademark. However, notHarvard.com's application to trademark its domain name was denied by the U.S. Patent and Trademark Office (PTO) because it could be too easily confused with Harvard University...