Word: trademarking
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...trademark pending...
Want to make your mark on the millennium? Better get in line. The U.S. Patent and Trademark Office has been inundated with more than 1,400 applications for millennial trademarks, which could lead to some serious endorsement conflicts at your next New Year's Eve party: Do you reach for the official champagne of the millennium (Korbel) or the official martini (Beefeater)? Our guide to the clash of the trademark titans...
Though deciphering the entire human genetic blueprint is still a few years away, scientists have begun laying claim to the stretches of DNA whose codes they have succeeded in cracking. In recent years researchers have flooded the U.S. Patent and Trademark Office with applications for thousands of genes and gene fragments--and they have stirred a lot of controversy in the process...
...spelunking around in it later. In a science that prizes precision above all else, this can be an odd way to do business. "I would guess that in many cases the scientists didn't even examine all the material," says Bruce Lehman, commissioner of the Patent and Trademark Office...
Backup center Bill Ewing has shown flashes of potential in the post all season, and that pattern continued against St. Joseph's. He scored seven points in the first half, including a two-handed dunk, and recorded one of his trademark elections, but only saw six minutes of action in the second half and did not score after halftime...