Word: trademarking
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...addition to rehiring original craftsmen, Suppancig, 44, also reconstructed both the company's product and its image. In September he opened a 500-sq-m store and headquarters on Milan's Via Manzoni. The minimal designs were soon back on the arms of fashionistas, including the house's trademark bag, "Punch," originally created in 1951. The bag comes in bright colors like kelly green and fuchsia and is made with 19th century techniques, including "boarding" treatment, or pressing the leather into a silky consistency using the palms of the hands. "This is not about logos, it's about the quality...
...cucumber? Watch as we slip this condom over it. The audience gasps, but it's all in a day's work at the Cristina Show. Meet Cristina Saralegui (pronounced Sar-a-leh-gee), the vivacious host. For her millions of Spanish-speaking viewers, she might as well have a trademark sign after her name. Like Martha Stewart and Oprah, Cristina has created a hot brand: herself. And she may be in your home soon...
This does not make Bush a closet intellectual. Bill Clinton read widely and voraciously, sampling and skimming ideas like a whale does plankton. Bush is more particular, and when he locks onto a book, he shows his trademark discipline, almost always reading it to the last page. When Sharansky stopped by, Bush sheepishly pointed out in his copy that he was only up to page 211--but said he would finish the remaining 92 pages soon...
...Corinthia Hotel, a number of Libyan officials sit onstage in dark suits and ties, addressing scores of Western executives in flawless English about the country's new business opportunities. A few feet away is a huge portrait of the most famous face in Libya, Muammar Gaddafi, in his trademark African robe and sunglasses, fist in the air, a defiant look on his face, as if to say to the roomful of businessmen: I still run things around here. But the businessmen don't seem to notice. Instead they are transfixed by a tall young man with wire-rimmed spectacles...
...will be broken next year in lower Manhattan for what will be by far the tallest building of his long career, a residential tower rising as much as 800 ft. (about 75 stories). Though the design is still incomplete, Gehry expects it will feature some vertical adaptation of his trademark curves and arabesques. Not too many years ago, those features would have given pause to the structural engineers assigned to make sure buildings stand up even when they rise along irregular lines. In the late '80s, Gehry proposed a design for a new Madison Square Garden in Manhattan--which...