Word: trademarking
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...think we are going to be a very good team because there is great team chemistry, and the kids are working extremely hard—which is always a trademark of our program,” Stone said...
...putting up such amazing offensive numbers while missing two of their stars—then sophomore Julie Chu and Angela Ruggiero ’02-’04—Harvard proved that its explosiveness with the puck was going to be a trademark of the team all season long...
Meanwhile, Big Green tailback Chad Gaudet did his best Dawson impression, finishing with 102 yards on 16 carries out of the backfield, punctuated by a 60-yard touchdown burst in the third quarter that looked an awful lot like a trademark Dawson breakaway...
...become a theme on Cake’s new album, Pressure Chief, the fifth of their career. In concert at the Orpheum October 7th, McCrea debuted “No Phone,” the second track off the new disc, to an audience filled with adoration for his trademark mordant social rants. “No Phone,” along with various other tracks off the new album, denounce technology and urban culture with a blander-than-usual strain of Cake’s signature social criticism. The tracks make use of the cultural consciousness that Cake fans...
Success aside, Nike has had its stumbles. When it began outfitting Chinese professional soccer teams in the mid-1990s, its ill-fitting cleats caused heel sores so painful that Nike had to let its athletes wear Adidas (with black tape over the trademark). In 1997, Nike ramped up production just before the Asian banking crisis killed demand, then flooded the market with cheap shoes, undercutting its own retailers and driving many into the arms of Adidas. Two years later, the company created a $15 Swoosh-bearing canvas sneaker designed for poor Chinese. The "World Shoe" flopped so badly that Nike...