Word: trademarks
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Dates: during 1980-1989
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...sprinting. "Considering the size of the staff," says Barren's Managing Editor Alan Abelson, "they should have more scoops, discover more stories." The paper also sometimes runs lightly edited corporate press releases on its inside pages. Some close readers detect a drop-off in the quality of its trademark front-page features. "They're letting some writing get into the paper that doesn't sparkle," says Michael G. Gartner, a Journal Page One editor in the early 1970s and now president and editor of the Des Moines Register and Tribune. Still, Warren Brookes, economics columnist...
...tractors clank down the 200-yd.-long assembly line like gigantic metal insects: 7,500 tractors a month, 90,000 a year, all bearing the trademark Belarus MTZ. Brigades of young laborers clad in work clothes or jeans swarm over each monster, slipping front axles and gear boxes into place, bolting on metal casings, attaching three or four giant wheels...
...space is going to pop out of that tiny spaceship landing in the single ring, and their delight is tangible. Sure enough, what emerges is no astronaut, considering the oversize checkered cap perched on unruly shocks of blond hair, black velvet jacket, red scarf, clodhopper shoes and, of course, trademark potato nose. After 30 years with the circus, Oleg Popov, 49, is regarded as the king of clowns even beyond Soviet borders. How long did it take to dream up the medical mayhem in his latest laffer? Says Popov: "Six months, plus my entire life...
...Applaud all you want," said Johnny Carson, flashing the monologue moue that has become a Tonight show trademark. "I'm stuck for three more years." Stuck? Well, yes, if $5 million a year or so is mucilage. The real sticking point in the latest contract battle between Carson's Carnac the Magnificent and Silverman the Munificent, however, was not money but exposure. Carson demanded less of it than his present 4½ hours a week. NBC President Fred Silverman insisted on more. Eventually they compromised. The Tonight show, as a result, will be cut from 90 minutes...
WEIRDNESS IS "Dr." Hunter S. Thompson's trademark. The father of New--or what he calls "Gonzo"--Journalism, Thompson helped shatter the image of the solemn, mild-mannered reporter by writing pieces that would have turned Clark Kent's blue hair white. As a Rolling Stone correspondent and in his Fear and Loathing books, he chronicled his lavatory run-ins with Richard Nixon and George McGovern and his experiences with grass, mescaline, acid, cocaine, uppers, downers, Wild Duck, Budweiser and ether. In between trips, he produced some of the most incisive perceptions of the sixties and early seventies in print...