Word: trademarks
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...same can be said for John McCain, though his trademark medium is anything but the formal rally, where his appearances can still leave empty seats and relatively subdued crowds even in a high school gymnasium. Instead, McCain is most at home in the "town hall meeting," a modern twist on the old New England civic institution, where neighbors would gather to participate in pure democracy. For McCain, the town hall is more than just a chance for him to spread his message of staying the course in Iraq and cutting taxes and spending. It is itself the message he wants...
...Jesuits are inextricably linked to questioning, and so was Russert. Meet the Press was an institution long before he came to it in 1991, but he made it his own by becoming known for aggressively questioning his Washington guests. In his trademark prosecutorial style - he earned a law degree before going to work as a political aide for New York Senator Patrick Moynihan in the 1970s - he held his guests to account for inconsistent past statements and doggedly followed up on evasions...
...phone is "one of the most amazing products I've ever had the privilege to be associated with," Jobs told a capacity crowd of 5,000 software developers and reporters. Wearing his trademark black mock turtleneck and jeans, Jobs demonstrated the new phone's speed, which he says rivals the performance of home wi-fi networks. With the old iPhone (which ran on AT&T's Edge network) on one side and the new one (which runs on AT&T's 3G network) on the other, Jobs loaded a photo-heavy Web page at nationalgeographic.com. It took...
...funny as it might be, but is as funny as it needs to be. Agreeably directed by Dennis Dugan, conceived by its star, Adam Sandler, and one-third written by him (his co-conspirators are Robert Smigel and Judd Apatow), the picture bears many of the latter's trademark moves. That is to say it is simultaneously a little bit vulgar and a little bit sentimental and comes out as a virtually bullet-proof blend for the mass, summertime audience...
...annual meeting went on as usual. There was Buffett onstage with his trademark can of Coke--he used to prefer Pepsi, but that would be bad form now that he owns nearly a tenth of Coca-Cola. Next to him was Munger, his friend since 1959, whose acerbic attitude and tendency to soapbox only underscored Buffett's imperturbability...