Word: trademarks
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...Callas and Gianni Agnelli toted the streamlined, masterfully designed luggage. It was the quality and inconspicuous style that set Valextra apart from its logo-ridden competitors of the day. Founded in 1937 by Giovanni Fontana, Valextra boasted handmade bags in evergreen, sleek shapes. Pergamena white became the brand's trademark color after its first set of luggage, made of untreated goat leather, got wet and altered shades. A bit impractical for the average traveler, white reinforced the air of luxury possessed by Valextra. In 1954 the company won the prestigious Compasso d'Oro design award...
...drugmakers have found some allies in the Chinese courts. Pfizer won a landmark trademark-infringement case in October when a Chinese court ordered a domestic company to stop using Pfizer's logo on its website and fined the offender $25,000. Novartis CEO Daniel Vasella, for one, cites China's "enlightened" patent laws as the reason the Swiss drugmaker will continue to invest in China vs. India, where a court recently rejected the company's attempt to protect a patent on a leukemia drug. "China has made tremendous progress and taken the steps to show they have the right priorities...
...sodas and instant noodles for sale, he plunks down 80� for a can of Milo chocolate drink. Fernandes then spends much of the two-hour journey chatting and shaking hands with each of the 140 passengers. After the plane touches down, he stands on the tarmac in his trademark red baseball cap, waves goodbye to the departing passengers and helps a team of baggage handlers unload suitcases from the cargo hold...
Among tiny Malaysia's legions of civil servants, few are as implacable as Pahamin Rajab, 54, point man in the struggle against digital counterfeiting. Decked out in his trademark bow tie and cowboy hat, the secretary-general of Malaysia's Trade and Consumer-Affairs Ministry recently led 100 security agents on a morning raid through a downtown shopping mall, seizing illegal music, video and computer-software CDs. At one retail booth, a television monitor was advertising bootlegged wares. "Take the TV," he ordered, pointing with his gold-tipped walking stick. "We will be back day after day until they shut...
Tough talk, but Pahamin has a long way to go. As Malaysia's top trademark watchdog since 1998, he has seen the country become one of Asia's biggest centers of piracy for all kinds of digital wares. Just three days after last year's blockbuster Star Wars: Episode 1--The Phantom Menace opened in U.S. theaters, pirated versions were on sale in Malaysia's capital, Kuala Lumpur. Local knock-offs have been spotted as far away as southern Africa, Europe and South America...