Word: trademarks
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...first half: An off-color contribution from the student section, via whiteboard: "PUSAR (v.) To [unprintable]". Pusar scored on one of his trademark backdoor cuts, found by Harris...
...well be part of what enticed Martha Stewart to buy a 152-acre (62 hectare) estate on the edge of town seven years ago. She later spent five months of house arrest there, and her company recently launched a furniture line named Katonah. But when the company moved to trademark the name Katonah for the furniture and a long list of other household goods last year, residents fought back. A February meeting--which featured Martha-made cookies--didn't prompt a withdrawal of the application, so the Katonah Village Improvement Society (KVIS) and two businesses filed petitions with...
...members of the Ramapough Lenape Indian nation, who had been enlisted to share in the outrage, looked on. Two recent high school grads took to the Internet with another protest song ("You're a craftsman who can make a vase in the dark. Please leave us be without a trademark"), and area writer Bill Tisherman reserved a Manhattan theater for a November performance of a 90-minute Martha roast. While the backlash followed in the tradition of other great Katonah protests (like its mid-'90s rally against Starbucks), this one was decidedly more personal. Some of the town's locally...
Throughout it all, Stewart's company maintained it was only doing what any smart business would: trademarking a brand to provide better legal recourse should knockoffs pop up. After all, the lawyers said, no one protests Philadelphia cream cheese. But the people of Katonah, especially business owners, saw something sinister afoot in the attempt to trademark Katonah for dozens and dozens of product categories, from lamps to curtain rods to belt racks. After all, many of the village's shops, such as Katonah Yarn and Katonah Architectural Hardware, use the name. Could Stewart's company someday prevent a townsperson from...
...Katonah claimed victory--of a sort. After months of negotiation, Stewart's company withdrew its trademark application in all categories except for four: furniture, pillows, mirrors and chair pads. "I guess that's workable," said Jim Raneri, a co-owner of Charles department store, housed in one of the buildings that made the Move back in 1897. Others in town were more dubious. "I have a hunch, give her an inch, she'll take a mile," said Tom Kiley, a co-owner of the photo shop Katonah Image. Yet for any town that's ever fought a giant, the result...