Word: trademarks
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...Although former President Derek C. Bok was also supplied the 1636-mobile during his 20-year tenure, he preferred to ride around in a crimson Volkswagen Beetle—a gift from his mother. Bok used the University car for long business trips, but the spirited VW was his trademark set of wheels. The Phillips Brooks House Association auctioned it off for charity in 1991. So how does Faust cruise down Mass Ave? She doesn’t. Though she owns a Honda Accord, Faust favors the sidewalk. “Since 2001 I have had the privilege of walking...
...patron of Budweiser - not that pale thirst-quencher produced by Anheuser-Busch, but the hearty, bitter lager from the small Budejovicky Budvar brewery in the South Bohemian town of Ceske Budejovice. The town's German name, Budweis, gave both beers their name - and cause for their nearly century-long trademark war in courts worldwide. "Every time I arrived in Budejovice I first hurried to a pub," Moravec says as he recalls his grim years in Pilsen...
...trademark tug-of-war certainly intensified a decade ago when, in the aftermath of the fall of Czechoslovakian communism, Anheuser-Busch failed in its bid to buy Budvar. In more than 100 court cases and administrative proceedings worldwide, Budvar and Anheuser-Busch have tangled over which brewer gets to call its suds Budweiser. (Through the outcome of an agreement earlier in the century, Budvar beer sold in North America, for example, is called Czechvar. In much of Europe, the Anheuser-Busch brand is marketed...
...senseless nitpicking that falls apart outside the vacuum of common sense in a lawyer’s office, but it’s also a waste of Harvard’s time and money. The University reportedly spends $500,000 to a million dollars each year on weaseling out trademark violations. One would imagine there are better uses...
...receive over 50,000 unlicensed analogies, including “the Harvard of dog-training schools,” “the Harvard of county jails,” and “the Harvard of Hair,” which all employ that precious trademark to indicate the acme of some discipline. No doubt this gives the good people at the Trademark Program troubled dreams and indigestion, but the fact remains that Harvard is already a global brand, and its name long ago jumped the Trademark Program’s semantic fences...