Word: trademock
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Such pranks are by now Oldenburg's trademock. Stockholm-born and Yale-educated, he set up shop in lower Manhattan in 1961, in a store stocked with his own enameled-plaster foodstuffs and clothing, and became one of the progenitors of pop. That humorists such as Kaplan and Pistoletto can find galleries in Manhattan nowadays is largely because Oldenburg's monster hamburgers and soft vinyl Dormeyer mixers made comic contemporary art acceptable, indeed sometimes all but inescapable. "Jokes," says Oldenburg, with all the Nordic intensity of a Bergman, "are one way to reach people. Perhaps humor...
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