Word: trades
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Dates: during 1950-1959
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Shortly after Oklahoma had made Rodgers and Hammerstein the best-known combination since bread and butter, Mr. Hammerstein is said to have taken a large ad in Variety, the theatrical trade paper. It gave a long list of the flops with which he had been connected, and under these the words, "I've done it before and I can do it again...
There was another way of looking at the mess of bodies, tears and coal dust up in Springhill, Nova Scotia last week. The casket trade in the Maritime Provinces, which are economically depressed, rose sharply. The coffee-donut market was brisk as newspapermen arrived from the city. (There are no saloons in Nova Scotia.) The telephone company worked overtime to string up extra lines so the press could transmit its wirephoto of Canada living in the early 19th century. That picture was about the only good thing that ever came out of Springhill...
...which everything-"from television to partisanship, from jukeboxes to self-delusion"-must surrender to the "stern requirements of independence and survival." "All is lost." he cried at a 1954 New Year's party to a friend offering him felicitations of the season. In The Reporter's Trade, a collection of Alsop columns-some authored or co-authored by his younger brother Stewart -which will be published Nov. 19, he sinks up to his foulard tie in despond...
...easy to write amiably," he writes, "when, as it were, you have the ugly future burning in your belly." The big question is: "Can the free societies survive, and if so, how?" In 15 years at the trade, Alsop has never said that they can't. On the other hand, he has never said that they...
Whiskey Americain. Rosenstiel is not only betting on lighter, milder bourbon to take 50% of the U.S. market for domestic whisky this year, but hopes to sell it heavily abroad where bourbon is more foreign than vodka is to Americans. Musing over possible results, the trade magazine Advertising Age printed an imaginary dialogue in a Paris bistro...