Word: trades
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Dates: during 1950-1959
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...possible for a nightclub to lose money with famed Ecdysiast Sherry Britton stripping to bugle beads and pearls, and an undraped cutie splashing in a giant champagne glass? Answer: Yes, the way the nightclub business is going these nights. As the trade weekly Variety would put it: To get off the nut (i.e., earn back the investment) in a bigtime nitery operation now, a boniface has to do boffo biz seven nights a week, and even then he may wind up flivving. Reason: the top-liners are slugging the spots for too much coin. The latest of the show bizites...
...spent only $350 on outright promotion. In fact, the essence of Mad's success is its nimble spoofing of promotions of all kinds. In its parodies of advertisements and travel stickers, vending machines and lovelorn columnists, Mad is a refreshingly impudent reaction against all the slick stock in trade of 20th century hucksterism, its hopped-up sensationalism, its visible and hidden persuaders...
...Leica cameras, Esterbrook desk-pen sets, Revere Ware copper-bottomed saucepans, even a West German B.M.W. motorcycle. Some Japanese copies were so precise the parts were even interchangeable with foreign products. "There would be many more complaints if people only realized the full extent of the copying," said one trade official. "American electrical appliance makers may be due for an early shock. Japanese appliance manufacturers are rapidly nearing the stage of technical proficiency where facsimile copies will be possible...
Despite the good intentions of the Ministry of Trade, the exhibit seemed to make little impression on the Japanese conscience. Said one gentleman of Japan to his wife at the exhibit last week: "When you see some high-priced foreign product, do not buy it but wait; after a few months a good Japanese imitation is bound to be on sale cheap...
...neither phony nor vicious. There is a Beat Generation bop-talker who tries to soft-sell Jordan on a cool love affair. There is a native Neanderthal man who tries to pin Jordan to the floorboards of the half-built ginmill in which he hopes to mulct the summer trade. There are assorted homosexuals, spivish repairmen and alcoholics-unanimous from TV, ad alley and publishers' row. The crisis on which the plot slowly turns is whether the Neanderthal man will complete his ginmill to the ruin of the summer dwellers' dunes. Author Waller neatly wrings a lemon twist...