Word: trades
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Dates: during 1950-1959
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Though his New York series will prompt few Southerners to trade in their prejudices, it bridged briefly a chasm that is making it increasingly difficult to report the news with any depth in the Deep South. As segregationist Atlanta Journal Editor Ray, who gave the series a big play, said last week with unconscious irony: "I don't think Kuettner presents the viewpoint of the South. I expect he has become so objective that he may have lost his viewpoint...
Teddy Bears & Toasters. While some dealers still concentrate on gimmick selling by offering everything from toasters and Teddy bears to phony trade-in allowances, most have dropped it. They have found that the public no longer really believes many auto ads, no longer is lured in by gimmicks alone...
...battled harder to enforce Fair Trade around the U.S. than giant General Electric Co., which gets an estimated 35% of its $4 billion annual sales from its consumer products. Last week G.E. threw in the sponge. To dealers and distributors went a letter canceling Fair Trade contracts on the company's prices. Said G.E.: "We have abandoned our policy because we have found it inoperable." Within three days, half a dozen other diehard Fair Traders, including Sunbeam Corp., McGraw-Edison Co. (Toastmaster), Ronson Corp., and Schick Inc., followed G.E.'s lead, dealing the hardest blow...
...Chicago's Sol Polk cut his discount prices on electric skillets from $12.95 to $9.98, and hurried to order another 10,000 small appliances. Yet in many other U.S. cities, the news stirred hardly a ripple. In Washington, D.C., Detroit, Dallas, Denver and dozens of other markets, Fair Trade on these items has long since died. Said a Milwaukee department-store executive: "This is hardly news. We've been selling $28.50 Ronson razors for $6.03 plus trade-in right along...
Lost Cause. G.E. had been leading a lost cause ever since 1952, when the federal McGuire Act legalized Fair Trade laws. In Fair Trade states, manufacturers, exempted by the McGuire Act from antitrust prosecution, were permitted to fix minimum prices for an entire state so long as they signed a contract with one dealer; all others were bound, whether they signed or not. Yet no sooner were the laws on the books than retailers started breaking them, cut prices far below company minimums. In five years G.E. alone spent almost $5,000,000 tracking down violators, brought suit against more...