Word: tradespeak
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Dates: during 1990-1999
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What was, will be. On May 19, Star Wars: Episode 1--The Phantom Menace opens on more than 2,500 screens. Moviemakers like their pictures to have "want-see" (tradespeak for marketable elements), but who doesn't want to see George Lucas' first of three prequels to the most popular trilogy ever filmed? Last November fans paid full ticket price to watch the film's 2-min. trailer, slept through the 3-hr. Meet Joe Black, then watched the trailer again. Internet rogues have mined many details from the script, invented the rest and splashed it on their websites. Every...
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