Word: trading
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Dates: during 1990-1999
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Pratt says market forces have made Yale University Press lean toward trade books, but not at the cost of academic monographs...
...academic, writing trade books winners requires an ability to relate to a non-specialized audience...
Professor of Anthropology Richard Wrangham, co-author of the popular book Demonic Males, says trade books demand the same rigor as scholarly monographs, but with a touch of color...
...Wrangham says there is no stigma attached to writing trade books--the downside is just a matter of opportunity cost...
...Bones begins:"Everything you wanted to know about Skull andBones but were afraid to ask: three threads ofAmerican social history--espionage, drug smugglingand secret societies--intertwine into one." Theessay explains the origins of Yale and Skull andBones, tying the latter institution to the CIA,the Kennedy assassination, opium trade with China,the Illuminati and Nazi Germany. WilliamHuntington Russell 33 founded Skull and BonesSociety, also supposedly called the Russell TrustAssociation. The secret organization alsosupposedly spread to Phillips Academy in Andover,Mass. in the 1870s...