Word: tradings
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Dates: during 1940-1949
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Last week, 90 days later, Kaleidoscope's voluptuous maiden issue (372 high-styled pages plus a sensuous blue-green cover) appeared. Overnight the monthly became the talk of the trade. Aimed at fashion executives instead of their customers, it was a "multiple magazine" with 15 departments (for cosmetics, coats, lingerie, etc.), each with its own editorial and advertising sections...
...Collins will not be able to fill any new subscriptions (now $24 a year) until January. He figures that he can add another 10,000 in a year. Then, if as many readers clamor for Kaleidoscope as expected, he will have to decide whether or not to convert his trade magazine into a high-priced competitor of Vogue and Harper's Bazaar...
...Joseph Stalin willing to horse-trade with the West (see above), when he apparently had his enemy pinned down to a costly airlift which at best could not sustain West Berlin at normal levels? Much of the answer lay in the almost total collapse of Communist prestige and support in Berlin and in all Germany-partly and ironically as a result of the airlift itself, partly as a result of stupid Communist mistakes. On the surface, last week's Red-staged "riots" in Berlin seemed to have paralyzed the bravely anti-Communist city assembly; underneath, they bore evidence that...
...traveler who went to Hoorn on the Zuider Zee was face to face with a warning. Once one of the country's great trading centers, Hoorn's crabbed brown houses now totter over narrow, idle streets. On the silent waterfront stands the old East India warehouse, once filled with the sharp scents of the spice trade. Hoorn had been made useless when the North Sea Canal was cut to Amsterdam in 1876. From the town square, an imposing statue looks down at the idle harbor. It is Jan Pieterszoon Coen, Holland's great governor of the East...
...although the river still handles 40% of the country's shipping trade, the traffic is irregular. Two weeks ago, because of the low water, not a steamer moved on the upper river. Such delays, by stretching out trips, cut deep into the profits of the Magdalena companies...