Word: traditionalize
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Dates: during 1990-1999
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Binge drinking is not a new phenomenon on American college campuses. The presence of the Sheriff of Middlesex County at the head of the academic processions in Harvard Yard was traced by President Neil L. Rudenstine to the need to control drunk and disorderly behavior at graduations in colonial times...
• Colleges which put tradition above common sense. (For example, one Ivy college had a traditional "streaking" day on which alcohol helped the timid act out, until the injuries outweighed the "fun." Another Ivy had a day on which students climbed a hill to revel with their six...
Tradition is simple. Schedule a cream puff for your homecoming and everyone goes home happy.
If the Crimson can stop Gould and an aggressive Bulldog attack they may well buck tradition and send the Elis home with yet another disheartening defeat.
Now, the Wall Street Journal reports, the makers of Rogaine are putting a new, happy face on their product, pitching it as a preventive measure to men who simply want to hang on to the hair they?ve got. ?Rogaine? trumpet the latest ads, ?Stronger than heredity.? The marketing mavens...