Word: traditionall
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These days, viral marketing seems like a smart strategy. "This is exactly where Pepsi needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl...
Hathaway will unveil the nominees in 10 of the 24 categories. In a departure from the traditional five-nominee shortlist, there will be 10 Best Picture nominees this year.
Jude Law, as Dr. John Watson, Holmes’s trusty sidekick, gives his most memorable performance since 2004’s “Sky Captain and the World of Tomorrow.” It helps that the writers chose to grant Watson a more active role in the...
Moore’s concern with emptiness, decay and missed social connections should not imply that “A Gate at the Stairs” lacks humor. It is riotously funny, and not in the sardonic, bitter way of more traditional tragicomedies. Its puns and its politics are bold...
The traditional college admissions process impels students to self-reflect, one of the most important benefits of the often-harrowing experience. Students are given the chance to mull over their last four years of high school, discover a cohesive thread in their academic experience, and refine their interests and goals...