Word: traffic
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...into the first period, Biega launched a quick shot through traffic, which sophomore Daniel Moriarty redirected into the right corner of the net to put Harvard on the board...
...media). Most Examiners are not journalists, and their prose is not edited. CEO Rick Blair, who helped launch AOL's Digital Cities, an earlier attempt at a local-news network, calls them "pro-am" - more professional than bloggers, but more amateur than most reporters. You might also call them traffic hounds: because their remuneration is set by, among other things, the number of people who click on their stories, Examiners will often piggyback on hot news or oft-searched people. The Angelina Jolie story, from a celebrity-fitness and -health Examiner, discussed Jolie and husband Brad Pitt's recent night...
...writing headlines, writing in the third person and making full use of social media, all of which are Google manna. But Blair thinks it's mostly the scale of the operation that makes Examiner.com articles so attractive to search engines, from which more than half of the site's traffic comes. That is, by stocking the lake with so many fish every day, Examiner.com increases the chances that Google trawlers will haul one of theirs up. (See 25 websites you can't live without...
...around the time that two state attorneys general began investigating the site for possibly violating consumer-protection laws and its own terms of use. But wannabe sites are eager to replace the once mighty JuicyCampus. So eager, in fact, that the defunct site was paid by ACB to redirect traffic to the upstart gossip...
...have worked. ACB logged a record 480,000 hits in one day in early November; a slow day brings half as much traffic, according to owner Peter Frank, a sophomore at Wesleyan University who runs ACB out of his dorm room. The 19-year-old English major defends the site as a "student-controlled discussion space where the communities dictate what's talked about." Though the site does not "call for salacious gossip," he says, on a busy day he receives 40 requests to take down posts and "on a bad day, just a couple...