Word: traffice
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Dates: during 1960-1969
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Initially, Lockheed plans to produce and sell the L-500 as an all-cargo plane only-but the economics should be equally dramatic. Airlines presently account for less than 1% of all North Atlantic freight traffic, but have been making encouraging inroads on ocean shipping on certain types of goods-no-tably clothing. The L-500's huge payload in its 121-ft.-long cargo area would enable airlines to carry freight for as little as 2? per ton-mile, low enough to give surface shipping a great deal of competition on a broader range of cargo...
Cutting the Heart. Port authorities are even more concerned that the dispute will cause a permanent loss of seaway traffic. "The strike has cut the heart out of the seaway season," says Captain John J. Manley, Chicago port director, who estimates that 750,000 tons of cargo will be diverted to East Coast ports by this week. Such losses could saddle U.S. and Canadian taxpayers with extra burdens. Seaway traffic has lagged so far behind expectations that the $460 million U.S.-Canadian project is still losing money. The seaway has failed to generate enough revenue to retire its bonds...
Triumph over Traffic...
...aspects of the economy have long been equally underestimated. Industry misread the demand for electronic equipment, xerography, synthetics and plastics. Government underestimated not so much the demand but the need for improved expressways, bridges, air-pollution controls, airport facilities, and the roads and devices that will make congested city traffic move more rapidly. Recreational facilities are in short supply because everyone underestimated the combined impact of increased leisure time and higher disposable income; to tee off for a game of golf on weekends has become a long and frustrating process, as many golfers can attest...
Exploiting the Traffic. Jewel's expansion began during the mid-1950s under George Clements, 59, Perkins' predecessor as president and now Jewel's chairman. As food chains moved into suburban shopping centers, Clements' chain was among the first to recognize that supermarkets generated heavy traffic for neighboring specialty shops. Figuring that Jewel itself might just as well exploit that traffic, he began setting up separate specialty shops on his stores' premises-bakeries, gourmet delicatessens and cooked-food departments selling such takeout dishes as steak and pizza...