Word: traffice
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...year-old company aired a Super Bowl commercial that promised free Grand Slams to anyone who walked through the door from 6 a.m. to 2 p.m. on Feb. 3. Denny's, which is open 24/7, says some 2 million free meals were served. Pleased with the buzz and foot traffic, Denny's followed up with the two-for-one food sale on April 8. "We had to do something bold," says Denny's CEO Nelson Marchioli. "We said 'free' makes a lot of sense to us in this economy - with all the other offers the consumer is getting slammed with...
...Traffic grew. Along the way, the guys listened to their customers, tweaked the site and got free press by arriving at high-profile events, like the 2008 Democratic Convention, that were suddenly short of hotel space. Tapping their RISD backgrounds, they designed fanciful Obama O's and Cap'n McCain's cereal boxes and sold $30,000 worth as collector's items, which kept them going. With their guerrilla lodging site and their cereal boxes, they got on CNN, on many local newscasts and in the New York Times and the Wall Street Journal. And their site grew - enough...
...perfectly serviceable set of instructions in two days," says Tom Fingar, who headed the National Intelligence Council from 2005 to 2008. "Nobody called a meeting, there was no elaborate 'Gotta go back and check with Mom to see if this is the view of my organization.' " Last year traffic on Intellipedia became so heavy that the Office of the Director of National Intelligence had to find extra money to upgrade its servers. (Read "The CIA Scandals: How Bad a Blow...
...motorbikes. The last time my husband Keirn had driven one was 10 years ago in the Philippines. Now that we live in Vietnam, where everyone gets around on scooters or motorbikes, we were keen to practice our driving skills and happy to do so outside Saigon's swirling, incessant traffic...
...just last month the automotive magazine Auto Plus reported that traffic police are routinely given arrest and fine quotas for moving violations. That, Auto Plus contends, makes ticketing drivers for bogus offenses almost obligatory for cops who fear their promotion relies on meeting targets. Interior Ministry officials have acknowledged that quota systems exist in some localities, but say they are probably useful in bringing French road violence numbers down further...