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...America's minimalist approach extends much farther than the cabin door, to what CEO David Cush calls its "operating and complexity costs." The airline is flying newer, more fuel-efficient planes and only Airbus models, to simplify maintenance, which it outsources. It flies only point to point, on high-traffic routes that it expects will be profitable. This streamlining allows Virgin America to introduce itself to American flyers with ultra-low fares, which its competitors are scrambling to match after losing a two-year regulatory battle to keep Virgin America out of the U.S. The airline will raise prices eventually...

Author: /time Magazine | Title: Richard Branson's Flight Plan | 4/17/2008 | See Source »

That same discipline has kept him from investing in an all-business-class airline (not enough weekend traffic) or one for the Indian domestic market (too much competition, too many restrictive ownership rules). And it allows him to do things that, on the surface, appear extraordinarily risky. His pledge to devote all the profits from his transportation businesses to fighting global warming, for example, is actually just a decision to channel some of Virgin Group's money, up to $3 billion over a decade, into a wide range of environmental companies, some of them as prosaic as a start...

Author: /time Magazine | Title: Richard Branson's Flight Plan | 4/17/2008 | See Source »

...service Delete some services. Charge as much as you can for the rest Charge for the things that enhance the trip, like good food Routes Lose money on hub-to-hub flights. Earn it on the feeder business Fly point to point to cities with high business and leisure traffic International links Try to create seamless global travel through alliances or investments One brand, many airlines, each tailored to its local market

Author: /time Magazine | Title: Richard Branson's Flight Plan | 4/17/2008 | See Source »

...enforcement officers who were members of the FLDS community. The sheriff also paid visits to the YFZ Ranch because he was occasionally called on by its residents to be a notary or to remove illegal aliens the FLDS found crossing their land, and even once to investigate a traffic death, making him one of the few Eldorado citizens to see inside the compound...

Author: /time Magazine | Title: When the Polygamists Came to Town | 4/17/2008 | See Source »

...city. Thick smoke from out-of-control grass fires raging in the large islands of the Parana River Delta some 30 minutes north of the city rolled over urban areas, resulting in the closing of airports, ports and bus terminals. Meanwhile, the authorities were forced to block highway motor traffic following a number of fatal acciddents on smoke-choked national roads. The air has been unbreathable; asthmatics were suffering, as were infants...

Author: /time Magazine | Title: The Great Argentine Smoke-Out | 4/17/2008 | See Source »

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