Word: traffics
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...selling point the outdoor industry is improving: its metrics. How many people see an outdoor ad and when they see it can be tracked much more accurately than ever. Since 1933, the only equivalent of TV's Nielsen ratings for outdoor boards in the U.S. came from the Traffic Audit Bureau (TAB), which counted how many people passed a given sign. That antiquated system worked in local markets but couldn't capture the impact of a national campaign. So the industry has invested heavily in research, recognizing that big-time advertisers are demanding more accountability. Says TAB's president...
...most viral videos come from amateurs, brilliant or lucky camcorder auteurs who just put their work on the Net and watch it take off. Traffic to viral-video sites is surging, driven by ubiquitous broadband Internet access and cheap, easy-to-use digital video cameras. Since last year, visits to Yahoo!'s Video section have gone up 148%. Traffic to iFilm.com grew 102%. YouTube, launched in December, is storming the Web. It already had 9 million unique visitors in February, compared with Google Video's 6.2 million and Yahoo!'s 3.8 million. YouTube's traffic grew another 24% just last...
...there was ever a show made to be watched on DVD, it's this one. Experiencing 24's twists and turns all at once makes it easier to sustain the real-time rush (and to notice those convenient jumps between episodes, in which characters make it crosstown in L.A. traffic in five minutes). Season 4 was even more of an implausible thrill ride than usual. But it was the series' best season for raw acting performances, especially Shohreh Aghdashloo's as the hard-bitten-but-sympathetic matriarch of a sleeper-cell family. As agent Jack Bauer, Kiefer Sutherland...
...Chevy Blazer, honking her horn and waving to the mayor of New Orleans. "God bless you, Mayor," shouts a guy in a busted pickup. It is a little after 7 a.m. and the mayor is standing in a grassy median, ignoring fumes from three lanes of rush-hour traffic to glad-hand voters in hopes of getting reelected in the city that Hurricane Katrina battered and left for dead. "Thank you, baby, need your help!" Nagin says, reaching into a car to shake hands. An African-American man in dreadlocks hops out of his car to have his picture taken...
United 93 is a meticulous reconstruction of that morning. Greengrass worked closely with the victims' families, who had already heard the black-box recordings, and the actors, who were improvising. Few events, either on the plane or in the air-traffic control centers, are underlined for effect. As Bingham's mother Alice Hoagland notes, "What happened on board Flight 93 has so much drama and pace, it needs no embellishment...