Word: traffics
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Electronics stores, toy retailers and certain teen-oriented apparel companies were big winners over the Black Friday holiday weekend, with door-crashing specials and price discounts attracting much of the traffic and sales, analysts...
...losers were largely retailers who a) did not have big electronics offerings, b) did not offer huge Black Friday discounts or c) are not worshipped by teens. Count among them J. Crew, Chico's and Banana Republic, which offered fewer discounts and saw traffic fall, says Goldman Sachs analyst Michelle Tan, in a note. Pacific Sunwear, Ann Taylor, Talbots and Gap stores were also weak, noted Credit Suisse analyst Paul Lejuez...
Electronics, far and away, was the lightning rod for bargain-hungry shoppers this year both in stores and online. Traffic at Best Buy was "materially bigger" and cash-register ring-ups exceeded last year's sales, says Barclays Capital senior research analyst Michael Lasser...
Analysts cannot get a complete picture of Black Friday's success until companies report fourth-quarter earnings early next year. But they closely monitored retailers on Black Friday weekend for shopper traffic and sales action. "The crowds were more significant than last year and they were moving products faster than last year," Lasser says...
Teen-oriented and casual-wear retailers, which had a slow start in November, were among the busiest over the Black Friday weekend. Companies such as Aeropostale, American Eagle Outfitters and Old Navy were big winners, wrote Credit Suisse analyst Lejuez in a research note. Traffic to Victoria's Secret and Bath & Body Works was also strong, said Kimberly Greenberger, a managing director at Citigroup Global Markets...