Word: traffics
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...dotcoms. Despite its dowdy image, Sears, like Lands' End, has quietly mastered the art of pleasing what marketers call "multichannel" customers--those who use a combination of stores, catalogs and websites. Sears has used its website effectively not only to sell goods for mail delivery but also to drive traffic into its bricks-and-mortar stores, say, when a shopper at sears.com checks out the features and price of a freezer and then heads to the store to look the thing over and close the deal. More than 30% of Sears' online purchases are picked up at the store...
...Traffic to sears.com is three times that to landsend.com so the latter site should get a boost when the two are linked. The two companies, when joined, will have the added advantage of accessing each other's customer files. Sears has data on 130 million customers, Lands' End on 30 million. Sears sends out 25 million credit-card statements every month--an easy way to distribute special offers on, say, a Lands' End golf shirt. "The two companies' strategies have been very different, but if they can leverage each other's strengths, you'll have a very powerful combination," says...
...sustainable level now rather than crashing later. If the market works like O'Neill thinks, the economic band may play on. But if things move too slow or fast, he may be caught between a rocker and a hard place. UNITED KINGDOM Fasten Your Seatbelts Britain's National Air Traffic Services (NATS) is in for a bumpy ride. Privatization was meant to modernize and bring new funding to the country's air-traffic-control system, which could then serve as the nucleus of a leaner network for all of Europe's skies. Instead, the new control center at Swanwick...
...impression left by these tours was that Cuba, even if it wanted to traffic bioterror, is too desperately strapped for cash to market anthrax instead of the more lucrative medicines for which countries such as Britain, Brazil - and the U.S. - have been buying up for millions of dollars in hard currency or medical and technical swaps in recent years...
Compiled by the city’s Traffic, Parking, and Transportation Department (TPTD), the report also found that only 37 students of the estimated 3,300 in the river Houses had applied for residential permits this year...