Word: trailer
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Early this morning, a 53-foot tractor-trailer was slowly rolling its way down America's highways, near its halfway point in a cross-country odyssey from Harvard's Peabody Museum to New Mexico burial grounds...
...power mode, during which advertising copy appears noiselessly on the screen." Or a network's "Seamlessness Initiative": the characters in each show connect to the characters on all the other shows, so that "the star of the afternoon soap opera The Naked and the Damned (formerly Trailer Park) would appear as a contestant on the game show Quacks like a Duck." Or, in one of the book's funniest running motifs, the transplantation of a pig liver into the female protagonist's father, a Hollywood hustler of exceptional charm and exceptional coarseness. (Son-in-law to daughter...
Last fall, thousands paid the requisite $8 to see "Meet Joe Black" just to catch a glimpse of the Star Wars trailer--those hard-core fans who stomached the movie itself were rewarded with an encore performance of the trailer at the end. And when "Phantom Menace" action figures went on sale three weeks ago at FAO Schwartz, there were stampedes of Cabbage Patch Kid proportions reported from Boston to San Francisco...
...project is not an easy one. Mora must, in a sense, create a new religious language: a language for dusty missionary churches, tremendous desert vistas and rusty trailer parks...
...screens. Moviemakers like their pictures to have "want-see" (tradespeak for marketable elements), but who doesn't want to see George Lucas' first of three prequels to the most popular trilogy ever filmed? Last November fans paid full ticket price to watch the film's 2-min. trailer, slept through the 3-hr. Meet Joe Black, then watched the trailer again. Internet rogues have mined many details from the script, invented the rest and splashed it on their websites. Every magazine but the New England Journal of Medicine has already put the movie on its cover. At midnight...