Word: trailer
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...with teenagers? The advance word of a new Star Wars trailer that Fox attached to the film didn't hurt. And some younger teens may have bought tickets to Ice Age at the cineplex in order to sneak into the new R-rated horror flick Resident Evil. But the vast majority were like Pond--from a computer-literate generation that responds viscerally to the look of Ice Age's computer-generated (also referred to as CG or 3-D) animation. The proof is in the ticket sales. While traditional (or 2-D) animation has been waning at the box office...
...listen to this new album by the acclaimed jazz singer: 1) Skip all slow songs more than five minutes long that have contemplative, New Age ambiance, acoustic guitar and solemn lyrics. This includes Wilson's spaced-out cover of the Band's The Weight, which drags like a lead trailer. 2) Dance contentedly to her shorter originals, like Show Me a Love. 3) Listen to the traditional jazz number Darkness on the Delta and the blues classic You Gotta Move, and find yourself transported by her low, earthy voice. Mourn that she so often wastes it on distractingly pretentious material...
...Once a trailer gets to theaters, positioning is crucial: the studio wants it to play close to the start of the feature, after the audience has settled down. Deals are struck to get trailers in front of big movies. Last year Sony paid exhibitors to put a trailer for its movie The Animal in front of Universal's The Mummy Returns, which promised to be a hit. Fearing a dangerous precedent, other studios complained, and Sony promised not to do it again. And after a dispute with New Line, theater chain Regal Cinemas threatened to pull trailers for the studio...
Although studios send most of their trailers to theaters on individual reels, they are allowed to put one of their own trailers on each print of their movies. Just last month Warner Bros. generated considerable buzz for its summer release Eight Legged Freaks--a knowingly schlocky movie about giant spiders--by attaching its hilarious, action-packed trailer to the vampire flick Queen of the Damned. Audiences were cheering, though not for the main attraction; in this case, the trailer really was the best part of going to the movies...
...Pennsylvania, when the very idea of Garth Brooks was enough to make a haughty sniff rise in my northeast coast nose. Country music of any kind was considered by my friends and neighbors to be déclassé and faintly ridiculous— the music of rednecks and trailer-park dwellers and yes, Republicans...