Word: trailered
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...campaign, which was launched in fall 2008 in Madrid and will be rolled out in Paris, London, New York City and Montreal in the next few weeks, features both posters and a trailer for the as-yet-nonexistent film. But its main component is the signature drive. Thus far, more than 37,000 people have signed on to "Ask Al Gore," including several well-known Spanish actors and writers...
...historic moment for television, sports fans. Putting the III in Super Bowl XLIII, the very first commercial going into halftime will also be the first 3-D commercial in bowl history. It's a 90-second trailer for DreamWorks Animation's upcoming movie Monsters vs. Aliens. Viewers need a pair of 3-D glasses, which can be found for free at grocery and convenience stores nationwide. The stunt is a joint venture of DreamWorks and Pepsi, which is promoting its SoBe beverages in a follow-on 3-D ad later in the broadcast. (See the best and worst Super Bowl...
...worked longer on this than anyone in the history of the Super Bowl - 4½ years!" says DreamWorks' Jeffrey Katzenberg. (The 4½ years, by the way, is how long it took to make the whole movie, from which the trailer was taken.) "The last time someone has actually run more than a 60-second spot at the Super Bowl was when Nike did it in the mid-1990s. We wanted 90 seconds so we could take the time and try and tell a bit of a story...
...spot that sold Taken as a smart thriller and that will probably land the movie at No. 1 for the weekend. But if a movie's high points are a quick smack of carnage and a steely speech that everyone's already seen in the trailer, you know it must be January. That's the time of year when no film is bad enough to go direct to DVD, and studios dump their slag on a public eager to flee from all those high-minded Oscar contenders and see a real movie...
...utter nonsense to posit that being black or being privy to the African-American experience somehow endows Freeman or Jones with voice-of-God (VOG) vocal cords. Their riveting vocal abilities are not racially based. NFL commentators have had the VOG sound, as did the late movie-trailer announcer Don LaFontaine and Robert Mitchum on the "Beef: It's What's for Dinner" TV spots. Those guys were white. Kinsley should do a bit more research before he puts his fingertips to the keyboard. George Rogers, CHICO, CALIF...