Word: trailered
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...troubles began after takeover artist Asher Edelman launched a $1 billion hostile bid. Following the advice of Merrill Lynch, Fruehauf acquired Edelman's 10% stake at a profit to the raider of $120 million. Some 70 Fruehauf executives then joined forces in a leveraged buyout. But when the trailer division slumped in 1987 as cost-conscious truckers cut back on new orders, Fruehauf had to strain to meet interest payments, which had climbed to $101 million a year. As other divisions faltered, Fruehauf embarked on desperate cost-cutting moves and fire sales that have hollowed out the 71-year...
Fundamentalist opinion to the contrary, Lewis was not Satan's satrap. Anxious middle-class parents, who saw him as an emissary from a netherworld that was nearer at hand -- trailer-park America -- were possibly a little closer to the truth. Like Presley, Dean and Brando, he was a figure partially shaped by a popular culture that in the '50s was learning to cater almost exclusively to kids and their need for rebel figures. But there was also an element of discomfiting truth in the message he sent. The thing about the young Jerry Lee was that he was all fecklessness...
...Spanish-style home in McAllen, Texas, and heads north for his ranch in the rangeland. McAllen lies in the Rio Grande valley, just above the Mexican border, but its architectural boot print owes more to Los Angeles than Lonesome Dove. The city is a sprawling network of commercial strips, trailer parks and low-slung shingle-and-stucco developments ringed by citrus groves and cotton fields. If you think this overworked stretch of real estate is an unlikely habitat for Africa's black rhinoceros, spending a morning with Calvin Bentsen will change your mind...
Batman surely has consumer anticipation -- in Hollywoodese, "wanna-see." Last fall Fleet Street sent out helicopters to get photos from the film's closed London set. In the U.S. last winter, fans reportedly paid $6 to get into theaters where the 90-sec. trailer was being shown, then left before the main feature. The market is already clogged with Batman products -- including miniature Batmobiles, Batwings, sunshades, earrings, cloisonne pins, backpacks and boxer shorts -- as part of a huge merchandising campaign...
...drawn .45s. "If anything's going to go wrong, it's in the first two minutes," says Hurlbut, taking it all in from the Chrysler. Nothing does, but the raid nets only a few small-time video wholesalers. However, clues quickly lead deputies eight miles away to a cramped trailer that proves a cornucopia of hard-core videos and books...