Word: trailering
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Dates: during 2000-2009
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...movie industry is about to honor some of its biggest flimflam artists--and we're not just talking about the Oscar ceremony on March 24. The Third Annual Golden Trailer Awards are scheduled to be handed out this week at Hollywood's grand old El Capitan Theatre. A panel of judges (including Ben Stiller) will cast their votes for last year's best trailers: those 2 1/2-minute theatrical reels, 30-second TV spots and eye-grabbing teasers. Some contenders made bad movies look good (Pearl Harbor); some helped B movies open big (The Fast and the Furious); all of them...
...everyone would agree, but trailers have entered a kind of Golden Age, propelled by new matrix-style editing technology, which can make even lackluster footage seem positively zippy, and the Internet, where dozens of sites are devoted to viewing and dissecting trailers as if they were significant works of art. A trailer for Resident Evil, a horror movie opening this week, has been viewed on the Web more than 2 million times, and Internet critics have been madly buzzing about a trailer for the upcoming Spider-Man that aired during the Super Bowl...
...Trailers are tested, polished and targeted to audiences almost as carefully as the movies they advertise. Studios typically spend up to $600,000 on trailer production and prints, and buying TV spots accounts for more than half of the studios' marketing budgets, which rose 13% last year. In 2001 the average studio movie cost $47.7 million to make and an additional $31 million to market...
...phone sex with about 10 men (“All of them were probably, like, trailer trash,” she recalls) during a four-month period during 10th grade. “The first time a guy called he asked me how I was feeling,” she says, giggling, “and I told him I was naked. I kept thinking ‘Ew, this is obviously wrong,’” she continues, “‘but it feels so right...
...Kuusisto] played the best game of her career,” Hagerman said. “She made the first and second saves on all the shots but we were just not able to pick up the trailer which was how they got two of the goals...