Word: trailering
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Dates: during 2000-2009
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...historic moment for television, sports fans. Putting the III in Super Bowl XLIII, the very first commercial going into halftime will also be the first 3-D commercial in bowl history. It's a 90-second trailer for DreamWorks Animation's upcoming movie Monsters vs. Aliens. Viewers need a pair of 3-D glasses, which can be found for free at grocery and convenience stores nationwide. The stunt is a joint venture of DreamWorks and Pepsi, which is promoting its SoBe beverages in a follow-on 3-D ad later in the broadcast. (See the best and worst Super Bowl...
...spot that sold Taken as a smart thriller and that will probably land the movie at No. 1 for the weekend. But if a movie's high points are a quick smack of carnage and a steely speech that everyone's already seen in the trailer, you know it must be January. That's the time of year when no film is bad enough to go direct to DVD, and studios dump their slag on a public eager to flee from all those high-minded Oscar contenders and see a real movie...
...utter nonsense to posit that being black or being privy to the African-American experience somehow endows Freeman or Jones with voice-of-God (VOG) vocal cords. Their riveting vocal abilities are not racially based. NFL commentators have had the VOG sound, as did the late movie-trailer announcer Don LaFontaine and Robert Mitchum on the "Beef: It's What's for Dinner" TV spots. Those guys were white. Kinsley should do a bit more research before he puts his fingertips to the keyboard. George Rogers, CHICO, CALIF...
...over the world came on June 28, 1998 at the New World Music Theater near Chicago. 'NSync, the hunky young pop stars who'd just had a radio hit with 'I Want You Back' were opening the outdoor show. Bradley was backstage. The band was hanging out in its trailer before its brief set. Bradley smelled something odd. It seemed to be coming from a large metal fence, covered with a blue plastic tarp, which separated the bands from the performers. Then he realized desperate fans were using lighters to burn holes in the tarp so they could...
...like to say that we're getting beachfront property at trailer-park prices," says A.J. Khubani, founder and CEO of TeleBrands, another popular purveyor of infomercialesque merchandise. He says his company is buying better time slots for nearly 25% less than it paid in 2007. Commercials for TeleBrands products, which include nail clippers for pets (PediPaws), now appear during The O'Reilly Factor, the most popular show on Fox News...