Word: trailering
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...Grindhouse would have grossed $100 million. It plays to a marginalized culture." A marginalized culture with a big stick. When Disney tried to market the sweetly sad Bridge to Terabithia as the next Narnia, the Web was awash with fanboy invective, not for the film but for the trailer's misleading emphasis on fantasy. In the end Terabithia did respectably with family audiences, earning more than $100 million worldwide, but it didn't pull in the nearly $300 million that Narnia...
...Jessica Quintana, the woman who lived in the trailer, went to work as an archivist at Los Alamos at age 18, right out of high school. Accounts seen by TIME of the investigation that followed her arrest reveal that even before taking the job, she "self-reported acts of drug and alcohol abuse" in high school. By her own admission, she was using drugs (marijuana) and drinking while underage even during the period of her security screening. But after promising to stop taking drugs (although not alcohol), and signing a written pledge to submit to drug testing, she received...
...Mexico police got more than they bargained for last fall when they responded to a call about a domestic dispute in a trailer park near Los Alamos National Laboratory. Not only had they stumbled on paraphernalia for making the drug crystal meth; they also found thousands of pages of highly classified documents detailing the designs of U.S. nuclear weapons...
...After years of security breaches at Los Alamos - and this shocking episode in the trailer last fall - you have to wonder, when will it end?" says Danielle Brian, the executive director of the Project on Government Oversight, an independent, non-partisan government watchdog group. "How can we continue to believe Department of Energy promises to end this brazen laxity in the handling of national security information...
...true or not, it's clear the once desirable macho-jock type hasn't got such pull. There's a reason the Rock and Vin Diesel haven't filled the gap left by Schwarzenegger and Stallone: nobody minds the gap. And in a world without heroes, as the movie trailer voice-over guy might say, the slightly awkward can be slightly cool...