Word: trailering
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Movies aren't banished straight to video because they're bad. A reasonably smart marketing exec with a splicing machine and a decent song can make a huge profit out of bad. If some guy at home could cut together that YouTube trailer where The Shining is a touching father-son comedy, then the Fox marketing division can make Date Movie look good in a 30-sec. TV spot. That's why studio marketers are better at hoodwinking the customer than those two guys Huck and Jim picked up on the river. The biggest sin a director can commit...
...strange fate of Idiocracy, a sci-fi comedy starring Luke Wilson and directed and co-written by Mike Judge, the guy whose spotless track record includes Beavis and Butt-head, King of the Hill and Office Space. Idiocracy may not be a bad movie, but every ad and trailer the studio put together for it tested atrociously. After sitting around finished for almost a year, the movie opened two weeks ago--sort of. Fox released it in a few theaters in seven cities (not including New York City), with no trailers, no ads, no official poster and no screenings...
...Another idea: Start a modular home industry - not to build "souped-up" trailer homes but quality custom-builts, a modern-day version of the old Sears catalog home. KB Homes is already using similar technology, and why couldn't New Orleans, he wonders, attract modular homebuilders to churn out a new generation of affordable housing for the nation? The AFL-CIO investment fund in Washington, notes Kroloff, is looking to pour $1 billion into New Orleans...
...Sonny says a FEMA inspector cried when he saw the devastation of Holly Beach. Yet, his claim was ruled "insufficient damage." His wife, Loretta, says they have appealed four times, but she's giving up. She sits on the steps of their trailer, drowning a new avocado tree with water from a garden hose. There used to be 40 palm trees bordering the property, she says. Now there are two. Loretta says she's having a bad day. All she can think about is moving - but they don't have anywhere else to go. "Hurricane Rita never happened," Sonny says...
...Recently Buras counseled an 11-year-old whose parents committed suicide. "Even something as small as a towel on the floor can become high drama in the squeezed quarters of FEMA trailer life," she says. At EXCELth, one of the rare community health centers to reopen post-Katrina, she sees people age 6 to 80, whole families together sometimes. Most have never sought help before. EXCELth's medical director Dr. Monir Shalaby says that by his estimates, 40% of the adults they see are taking medication for depression. "Parents are breaking down. A lot of people self-medicating, drinking more...