Word: trailering
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...seems easy to feel impressed by a movie well before one stumbles into the freezing dimness of the theater. If the multiplex happens to be in one of countless depressing shopping malls or on the side of the oppressive expressway, the build-up is even bigger. And if the trailer is any good—these days they’re often very, very good—nothing can increase your enthusiasm, not even cheap popcorn...
...Moore's box-office clout, agit-docs are surging into the mainstream. One of them, The Hunting of the President, co-directed by Clinton pal Harry Thomason, was originally to go to 30 theaters; now its distributor has revved that number to 125 and has put the film's trailer on many screens showing Fahrenheit 9/11...
...hard to undo, but it's a shame Beatty's slide show did not mention that in the U.S., it's almost always Sikhs who wear turbans, not Muslims. Last year a Sikh truck driver who was wearing a turban was shot twice while standing near his tractor trailer in Phoenix, Ariz. He survived the attack, which police are investigating as a hate crime...
...good line of dialogue can make a career. At just 19, Keira Knightley owns one widely quoted multiplex moment. In last summer's Pirates of the Caribbean: The Curse of the Black Pearl, Knightley dismissed a black-toothed marauder with a metal pole and the trailer-ready line, "You like pain? Try wearing a corset." Now, if all goes according to plan, she will add a second epigram to her name. In King Arthur, which hits theaters nationwide on July 7, she plays Guinevere as a heavily muscled, lethal woman warrior. (Arthur, like Pirates, is a Jerry Bruckheimer production.) When...
...Verne novel starring Jackie Chan and Steve Coogan, ARNOLD SCHWARZENEGGER has a very unstatesmanlike cameo as a libidinous Turkish prince. Filmed last July--before he had a really, really big state to run--Schwarzenegger's scenes won't help him shed his Governor Groper image. In the movie's trailer, the bewigged action hero entreats a comely blond to become his seventh wife: "One for each day of the week. Do Tuesdays work for you?" The Governor's office declined to comment on his role in the film. California's crucial polygamist vote, though, seems a lock...