Word: trailering
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Revolving around the date of Dec. 21, 2012, the supposed end of the Mayan calendar, “2012” shows few signs of being any different from any of the other disaster films to have graced the cinema marquee in the past half decade or so. The trailer is almost archetypal: towering oceanic waves flatten West Coast metropolises, impossibly schismatic earthquakes swallow vehicles in urban centers, and all of humanity resorts to quasi-primal instincts while still maintaining a sense of decency and hope in times of bleak despair. We all know how this ends, of course: Mankind...
...with the spine-numbing pleasure of Paranormal Activity in many moviegoers' minds, The Fourth Kind benefitted from a beguilingly creepy ad campaign, giving glimpses of alien possession. Audiences didn't feel the same urgency, seven weeks before Christmas, to see the 467th version of A Christmas Carol, whose trailer emphasized hectic, hurtful chase scenes over the Scroogean character comedy and hearth-and-heart sentiment. As for Precious, $100,000 a screen is a feat accomplished only twice before (by Dreamgirls and Brokeback Mountain), but the movie had enormous promotion from executive producer Oprah Winfrey to complement its sheaf of enthusiastic...
...okay, we’re Americans—we’re here to help you!”), delivered with the comedic skill one would expect from its cast when handed serviceable material. Thankfully, these moments are all available in the movie’s trailer, saving viewers a valuable 90 minutes of runtime...
...movie dutifully covers the high points and a few details you didn't learn in grade school - including Earhart's great passion for Gore Vidal's father and how much of her celebrity was contrived and manipulated - but it leaves the odd impression of being merely a very long trailer for a film you'd actually love to see. (See the top 10 famous disappearances...
...goal? To utilize Harvard’s extensive knowledge in order to “tell you how you can reduce your risk of contracting H1N1 anytime, anywhere through your iPhone," according to the trippy promotional trailer below...