Word: trailerized
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Dates: during 1960-1969
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...Harm from Piggybacking. With 37% of the truck market, Chevrolet easily leads other truckmakers in sales, is followed by Ford and Harvester. The two hottest sellers are the Mutt and Jeff of the industry: the small delivery truck and the huge tractor-trailer. Chevrolet's 61 models have cornered 78% of the small-truck market, which has mushroomed until it now accounts for 76% of all truck sales. The light trucks have even inspired some leisure-time cousins: small, rugged vehicles that are designed for camping, recreation and family hauling. To satisfy this market, Chevrolet has introduced the Chevelle...
...Oldsmobile Toronado, first U.S. model in 29 years with "front-wheel drive." A six-passenger sports coupe, it has an engine that feeds power directly to the front wheels. Because those wheels dig into a curve and pull the car along like a train or a trailer-truck, the Toronado corners as smoothly at 60 m.p.h. as many cars do at 35 m.p.h., does not need chains or snow tires. Test drivers who were assigned to overturn it found that almost impossible to do because the car is so low-slung (five inches off the ground at the rear...
...Years to Wait. Algeco has been so successful that it has branched into other fields, invested $100 million of its shareholders' money in such tangibles as vending machines, trailer trucks and real estate. Last week Thomachot roved the Riviera for what Algeco calls the "investments of the future"-land that can be made into marinas, golf clubs and vacation villages. Algeco already manages a three-chateau country club outside Paris, an all-year golf course in Lavandou and a 1,500-yacht marina in the bay of Saint-Tropez. Not long ago, it began selling individual lots in France...
...Soprano Ella Lee, awed by the thunderous reception: "It's as if Beethoven wrote the Ninth Symphony just a few weeks ago." Funds for the concerts were contrib uted by the Philharmonic ($70,000) and the Jos. Schlitz Brewing Co. ($50,000). The city donated a $110,000 "trailerized concert shell," a 36-ton, 60-ft. by 40-ft. structure mounted on four trailer trucks. Unfolding like a massive Chinese puzzle, the shell's white fiberglass panels and canopy can be set up in seven hours. During the five days following, the shell was trucked to Prospect Park...
...turned out, the competition was too stiff for both Mrs. Jack Larson from Union, Conn., and Trooper Melvin Thorpe. On hand were 287 of the world's bestpreserved Model A's. Except for a few of what most competitors scornfully call "stretcher cases" (cars brought by trailer), all of the A's were driven from their home towns, and one had made it from San Diego averaging 16 miles per gallon and hitting 55 miles an hour without any trouble. From the Wastebasket. In this day of rampant obsolescence and inexorable progress, many of the things that...