Word: trailerized
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...spring of 2005, a glossy black trailer 53 ft. long began wending its way on a national tour. It contains a singular exhibit: the latest and coolest in casket designs from the country's leading manufacturer, Batesville. The exhibit opens with the Maserati of departure vehicles--the 540-lb., $18,500 Marsellus 700 Masterpiece. Although the Marsellus defines tradition (Ronald Reagan was buried in one, but then so was the Notorious B.I.G.), what follows focuses on the four trends that have rocked the casket industry: obesity, personalization, cost competition and cremation. Local funeral directors wandering through the exhibit examine...
...casket designs in 150 color combinations and 30 shapes. Although it owns 45% of the market, even the casket leader can no longer take that position for granted. Time was, funeral directors flocked to Indiana to tour its factories. Today the company must also rely on its touring trailer and lavish exhibits at funeral conventions to solicit business...
That November, Andrea, Noah and baby John moved into the 38-ft. trailer, setting themselves up in a recreation-vehicle community in Seminole, Fla. While Rusty worked, Andrea spent her days taking Noah and John to the beach, the park and the children's museum. Rusty was head of the household. Andrea was his partner. Their parenting skills differed, he says, but their philosophy didn't. They showed the boys the value of books, sports, the arts. Andrea taught them to shuck corn and snap green beans. She wanted them to appreciate the colors of rainbows. She let them make...
They rented a grassy lot for their trailer home at the Lazy Days RV Campground, near a dog track in Hitchcock, Texas. Rusty had no intention of returning to the house in suburbia. Not yet. They were living out a new family motto: Travel light. "We had expenses. We didn't have a budget," Rusty says. "We just kind of lived. We took it easy...
...newsletter by an itinerant evangelist named Michael Woroniecki, whose advice had influenced him in college. Woroniecki was selling a motor home converted from a 1978 GMC bus that he, his wife and kids had used for their traveling crusade. Andrea and Noah, 4, preferred the bus to the trailer, so Rusty bought it. Noah and John slept in "the hole," a luggage compartment accessible from the cabin through a trapdoor. The 350 sq. ft. of living space would also house Paul, who would be only 17 months old when brother Luke was born...