Word: trained
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...government can't hire everyone, where will jobs come from? One option would be to rely on traditional strategies: if we create demand through growth, cheap money and massive government spending, then some jobs will return. In the meantime, train people for whatever work they can get - fast food, nursing, you name it. But if we're in a posthysteresis world, then just adding gas to the economy won't be enough, and making cheap low-end jobs won't deliver a workforce capable of sustaining competitive growth. "There's no use making economic change if you don't have...
...second day as a student at the University of Wollongong, Ajay Unni came face to face with an ugly edge of Australian society. Newly arrived from his native India, Unni was chatting with a friend at the local train station when a stranger came up to them and snarled, "Why don't you f___ing speak English?" Seven years later, Unni recalls the moment with some bemusement. "The funny thing was that we were actually speaking English, with a few words of Hindi here and there...
There's a teensy catch, of course. Although the movie makes no mention of it, it was entirely financed (to the tune of about $250,000) by Smile Train, an organization that seeks to fix cleft palates in children from developing countries. Smile Pinki follows the story of two of those children, Pinki and Ghutaru, from remote villages in India to a hospital in the city, to have their cleft palates fixed and their futures profoundly altered. (Children with cleft palates are often ostracized and find it difficult to get an education or to subsequently find a good...
...Great Oscar Giveway, as it is known, is the brainchild of Brian Mullaney, the president of Smile Train, who spent 20 years in advertising before starting the not-for-profit organization. It was his idea to make the documentary and aim for an Academy Award. (Probably not coincidentally, one of Smile Train's publicists used to work for Harvey Weinstein.) Having achieved that, he wants the movie to have a long tail. "Our biggest challenge is awareness. Nobody cares about clefts," he says. "Winning the Oscar was luck, but now that we've won it, it's like a Trojan...
Mullaney has tried the giveaway trick before, with impressive results. In 1993, he persuaded his then client Computer Associates (whose controversial founder Charles Wang is also a co-founder of Smile Train) to give away copies of its personal-finance software, Simply Money, to try to establish a bulkhead against market leader Intuit's Quicken. The "Free Money" campaign was so successful - garnering something like a million calls in two weeks - that it strained MCI's phone banks, says Mullaney...