Word: trainers
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...subject: a powerful voice that brings perspective to an unusual life story. Tyson has all that. A poor Brooklyn kid who was led early by childhood friends ("Very few of them are functioning adults right now"), he was a 12-year-old in a detention home when trainer-manager Cus d'Amato became his surrogate father, raising Mike with the d'Amato family, giving the boy focus and purpose as a boxer ("He broke me down and rebuilt me"). Tyson was an apt pupil: he obsessively studied old films of boxing legends, learned the spiritual side of the warrior mentality...
...just marketing. Both Nike and Under Armour are latching onto a new approach to training that's more dynamic than lifting weights and sprinting. At Nike.com athletes can access drill videos from "SPARQ Master Trainers": You're a basketball player, and you want to improve your quickness? Have your coach drop tennis balls at your feet, and catch them before they bounce above your knees. Under Armour will also post cross-training drills on its site this summer. "Nike is going after them with a vengeance," says John Shanley, an analyst at Susquehanna Financial Group. "They want to make sure...
...pounding weights, sprinting or doing more high-tech plyometrics, which involves a lot of leaping and side-to-side movements. The company's pitch: During that 95% training time, don't use some dumb running shoe; wear our Prototype. The company is offering three types of sneakers: the Speed Trainer is the lightest, most breathable shoe, designed for athletes who spend the bulk of their time trying to get quicker. The Power Trainer is for the bulky guys; it comes with extra cushioning at the bottom to absorb the downward force of a squat thrust...
...This article contains a table. Please see hardcopy of magazine.] The Prototype Trainer UNDER ARMOUR DAVID VS. BIGFOOT Under Armour is hot, but Nike has the money to kick it into the ground The SPARQ trainer NIKE $640 million Sales* $17.9 billion $45.5 million Earnings* $1.8 billion $1.7 billion Market cap** $32.2 billion Ray Lewis Famous endorser LeBron James...
...rolling around on the ground and touching in ways that made me, if this is possible, uncomfortable while getting beaten up. Five students--all of whom act in his new film about ultimate fighting, Redbelt--took turns pummeling me under the instruction of Mamet's trainer, Renato Magno, who told me later I'd need five years before I could compete with the author of Glengarry Glen Ross. "He trains two or three times a week. If he misses a session, he likes to triple the time," Magno added. "He likes gambling, knives and guns. He drove a taxi." Never...