Word: training
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Clash was the third new stereoptic release in a month, after Alice in Wonderland (now well past $300 million at home, and at $672.8 million worldwide) and last weekend's topper, How to Train Your Dragon (already closing in on $100 million domestic). Apparently audiences are insatiable for movies for which they have to wear goggles. The Hollywood bosses like them too, since they can charge an extra $3 or $4 per ticket for the privilege of seeing a movie like Clash that is retrofitted with no other purpose than greed. This time, audiences responded to the saturation marketing campaign...
...Clash of the Titans, $61.4 million, first weekend 2. Why Did I Get Married Too, $30.2 million, first weekend 3. How to Train Your Dragon, $29.2 million; $92.3 million, second week 4. The Last Song, $16.2 million; $25.6 million, first five days 5. Alice in Wonderland, $8.3 million; $309.8 million, fifth week 6. Hot Tub Time Machine, $8 million; $27.8 million, second week 7. The Bounty Hunter, $6.2 million; $49 million, third week 8. Diary of a Wimpy Kid, $5.5 million; $46.2 million, third week 9. She's Out of My League, $1.463 million; $28.7 million, fourth week 10. Shutter...
...movie, and if you show it, they will come. The extra cost of making a movie in the format, or of jerry-building 3-D effects on a picture shot in the standard two dimensions, is perhaps 10% to 20% of the budget. A ticket for How to Train Your Dragon costs $12.50 in 2-D at a Manhattan movie house. For 3-D, it's $17.50 - a 40% surcharge. For the 3-D IMAX version, $19.50, or 56% higher. The better news for studios: many of the Friday and Saturday screenings are already sold...
...April 10, thousands of children with autism will be able to do something that for many of them was impossible until recently: go to the movies. They'll see How to Train Your Dragon at one of 93 "sensory-friendly" screenings in 47 cities across 30 states. The lights will dim but remain on, the volume will be lowered, the movie will start promptly at 10 a.m. with no previews, families with special dietary needs will be allowed to bring snacks from home, and if the kids yell or even stroll around the theater, no one will complain...
Abrams agreed, adding that “it’s a disservice to train people for three years and not give them the tools they need to practice a profession...