Word: trajan
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Dates: during 1950-1959
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...century A.D., the Emperor Trajan startled Rome's housewives by introducing the revolutionary idea of the covered market. It seemed the last word in shopping, and for the next 18 centuries it was the last word-in Italy. Every weekday morning for those 1,800-odd years, the Italian housewife (or her maid) set out on the same ritualistic, time-consuming round...
...store in Milan in 1949). But after Romans stampeded the big U.S. supermarket set up under the direction of Grand Union's President Lansing P. Shield at an international food congress in Rome in 1956, enterprising Italians and American businessmen decided the time had come to improve on Trajan...
...flower that grows must strike its roots in material earth . . . The noble products of civilization spring from organized and intelligently directed industry. When men lived in caves and every head of a family had to kill his own bear or go without meat, there were no Doric temples, no Trajan columns, or Dewey arches, and no poets reciting their verses of a Summer evening...