Word: tralongo
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Impulse Purchase. Actually, business was starting to rebound even before July. In June sales were 16% above year-ago levels, and July's heat drove even more buyers into appliance stores. "It's an impulse item," explains Nicholas F. Tralongo, an appliance-industry analyst at Manhattan's Blyth Eastman Dillon & Co. "You have a bad week, and you rush...
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