Word: trampe
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Dates: during 1980-1989
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...mass market? That hardly fits IBM's stuffy old image, but when the company needed an advertising campaign for its new personal computer 2½ years ago, it turned to one of the 20th century's most enduring and endearing characters: Charlie Chaplin's Tramp. Says Charles Pankenier, director of communications for the PC: "We were dealing with a whole new audience that never thought of IBM as a part of their lives." Industry insiders estimate that the firm has spent $36 million in one of the largest ad campaigns ever mounted for a personal computer...
...people for some time to make the slightly intimidating machines seem warmer and more empathetic. Apple has Dick Cavett for its commercials, Texas Instruments recruited Bill Cosby, Commodore has William Shatner, and Atari just hired Alan Alda. None of these living celebrities, however, has had the impact of the Tramp. The character has starred in three widely seen television commercials, plus more than 20 print ads. He has won numerous advertising-industry awards...
...develop Mick, she effectively presents a physically menacing woman. Mick is tough and apparently insensitive as the dreams of succeeding in the world which has little room for her passive sister. Knickrehm's energetic performance never wanes as we watch her burgeoning dissatisfaction with her sister once the tramp urges her to take over the house. Knickrehm has a tremendous physical presence; tall and very thin, she carouses the stage wearing bright red and black clothes with dark eye makeup. Her sensual appearance and movements become aroused when she feels her chances for happiness are threatened...
...final film. He preferred to rebuild the town on his Hollywood back lot, where only his own caprices, not nature's, could affect the process by which he achieved his most nearly perfect artistic vision. To shoot what seems to be a simple sequence, the meeting of his tramp character and Virginia Cherrill's blind flower girl in City Lights, he spent 83 days, 62 of which were devoted to thinking the scene over while his company idled, on salary, waiting for genius to assert itself. Sometimes, as with a comedy called The Professor, he would start...
...anyone, sovereign, subject or just plain citizen, safe from Rivers' barbs? "Deformed children," she answers. "And religion I'm very careful with. Otherwise, no. Everyone I've ever made a joke about has been huge. Who cares if I tell Sophia Loreri she's a tramp? She doesn't even know who I am. All I am saying about Elizabeth Taylor is what everyone else is saying. She ought to thank me. I'm part of the reason she lost weight...