Word: tranchini
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Dates: during 2000-2009
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...Natuzzi, a major Italian sofamaker headquartered in Santeramo, still makes high-end products in Italy. But less expensive sofas aimed at price-conscious North American consumers are wholly made at a factory Natuzzi operates in Shanghai. The company had no choice but to open a Chinese plant, says Daniele Tranchini, Natuzzi's chief global sales-and-marketing officer. "Half our sales come from North America, and that market has been hit more than most with cheap products from China," Tranchini says. Besides, he adds, "everyone recognizes it's an Italian product. Where it is manufactured has really become a secondary...
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