Word: transactors
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...There is no feistier figure in the personal computer business than Jack Tramiel, 54, president of Commodore International, whose PET (Personal Electronic Transactor) computer is the largest seller in Europe and one of the big four in the U.S. along with Apple, Radio Shack and IBM. Unwilling to be trammeled by cheaper imports, he called together investors a few years ago and said, "Gentlemen, we must build and sell a color computer for under $300." When the investors balked, Tramiel pounded the table and said that if they did not produce such a machine, the Japanese would. The result...
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