Word: transcended
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That--and his determination to transcend or ignore musical genres--made Cash's death last week, at 71, an event that provoked a serious sense of loss among people of all ages. Children of the '50s remember the startle of his first eminence: the one Southern star who was not a rebellious kid but a grownup with cavernous eyes and a voice to match. Kids of the '60s recall his pop hits, the TV show he was host of for two years and the easy alliances he formed with musicians beyond country's borders. The X and next generations know...
...repeating a brand name 30 times in 30 seconds no longer stand out. So European advertisers are turning to stealth crossover techniques - creating radio and TV shows, and teaching the world to sing songs like Chihuahua - that invade culture in fresh ways. "Every marketer's dream is to transcend marketing and become a cultural phenomenon," says Nastia Orkina, a European marketing manager for Coke. "That's when you're connecting with consumers." The Chihuahua craze began in spring 2002. Coca-Cola's marketing team in Spain and ad agency McCann-Erickson cooked up a spot featuring a subway...
...early May, Administration officials say, the White House decided to move Garner out and install a new proconsul to run the whole postwar operation. "The White House seemed to decide the Garner thing hadn't worked," says a State Department official. "They wanted a decision maker who could transcend the discussion in Washington...
...real driving force was a desire to reap the full benefits that were supposed to result from randomization—fully integrated House communities where students would be encouraged to transcend the boundaries of insular blocking groups and reach out socially to other groups. But while the smaller blocking group sizes have increased demograhic diversity, the masters largely say they have not witnessed an increased sense of overall House community, class spirit or involvement, as hoped...
...September 1999 when The Crimson published an article about prefrosh social groups that were falling apart, Golder wrote a letter to the editor insisting that the e-group friendships would “transcend the Internet and...become real bonds...