Word: transcender
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That's all the marketers need to hear. Notes Charlotte's Wheeler, who has seen all of NASCAR's 50 years: "He's got the potential of doing what athletes like Palmer and Ali, Joe Namath and Babe Ruth and DiMaggio did, and that is to transcend the sport they're in." At 200 m.p.h., that may be especially easy...
...sojourn in Spain is recounted with panache and subtlety in Arturo Perez-Reverte's The Seville Communion (Harcourt Brace; 375 pages; $24), one of those infrequent whodunits that transcend the genre. The investigating priest is soon dipping into an olla podrida involving cupidity, lost love and sudden deaths at the church that may or may not have been accidents. Among those defending the church is the imperious noblewoman Macarena Bruner, whose Carmen-like beauty disturbs the celibate priest. She's the estranged wife of a banker who faces financial ruin if a sneaky real estate deal that would raze...
Although the street names, buildings and people transcend any one point in time, the area is showing subtle and at times more overt signs of metamorphosis. Like Ebbets Field and soon Fenway Park before it, aspects of the community seem inexorably destined to be lost...
...great thing and my whole experience,especially at Harvard, has shown that if you havea common cause it really facilitates interaction,"Campos said. "In a way it suggests that there'skind of a commonality among [student groups] thatallows us to transcend the logistics of[organizing...
...justify Wall Street's love, the big search engines will have to give their audience ever better reasons to stay tuned. Yahoo and Excite understand this, and almost since their inception have been working to transcend their origins, morphing from simple navigation aids into (warning: buzzword ahead) "portals," mega-Websites that are designed to fulfill a wired citizen's every last online need: browsing, shopping, playing, chatting, whatever. "We began with simple searching," says Yahoo co-founder Jerry Yang, "and that's still a big hit--our Seinfeld, if you will--but we've also tried to develop a must...