Word: transcends
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Dates: during 2000-2009
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...repeating a brand name 30 times in 30 seconds no longer stand out. So European advertisers are turning to stealth crossover techniques - creating radio and TV shows, and teaching the world to sing songs like Chihuahua - that invade culture in fresh ways. "Every marketer's dream is to transcend marketing and become a cultural phenomenon," says Nastia Orkina, a European marketing manager for Coke. "That's when you're connecting with consumers." The Chihuahua craze began in spring 2002. Coca-Cola's marketing team in Spain and ad agency McCann-Erickson cooked up a spot featuring a subway...
...early May, Administration officials say, the White House decided to move Garner out and install a new proconsul to run the whole postwar operation. "The White House seemed to decide the Garner thing hadn't worked," says a State Department official. "They wanted a decision maker who could transcend the discussion in Washington...
...real driving force was a desire to reap the full benefits that were supposed to result from randomization—fully integrated House communities where students would be encouraged to transcend the boundaries of insular blocking groups and reach out socially to other groups. But while the smaller blocking group sizes have increased demograhic diversity, the masters largely say they have not witnessed an increased sense of overall House community, class spirit or involvement, as hoped...
...September 1999 when The Crimson published an article about prefrosh social groups that were falling apart, Golder wrote a letter to the editor insisting that the e-group friendships would “transcend the Internet and...become real bonds...
...into pretzels for the love of frenzied, myopic special interests, who think that smart politics means complaining about the cost of Bush's trip to the U.S.S. Abraham Lincoln rather than finding some alternative and more inspirational way to capture the public's attention. If the Democrats want to transcend their perpetual pickiness, their inability to rise above the bite-size, they are going to have to find a candidate talented and fearless enough to meet the public without having to consult a focus group first. In the end, talent can make the most carefully massaged message sound fresh...