Word: transchem
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Dates: during 1990-1999
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Reaching the far corners of today's global market means not always staying in four-star hotels. Consider the experience of Howard Kaplan, 36, executive vice president in charge of technology-transfer projects for TransChem Finance & Trade, a Delaware-based firm that works primarily with developing and former communist countries to make their agricultural and energy systems more efficient. Local contacts always strive to give him a taste of their culture. He has eaten (by hand) a spit-roasted cow in Romania, hunted for boar in Tatarstan and ridden a camel through Mongolia. Getting the local touch often means bedding...
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